What does it take to build insurance that actually works for women? For APA Insurance Kenya, the journey began with a realization: that women were underserved by the traditional insurance market — and that changing this could benefit not only their business, but society at large. With support from IFC and the Women Entrepreneurs Finance Initiative (We-Fi), APA embarked on a bold transformation to design products that reflect women’s needs, challenges, and aspirations across every stage of life. The result was APA SHEild, a comprehensive women’s insurance program built on data, empathy, and